Build Platform Without Burning Out
I used to hate the thought of building platform until I realized I've been doing it all along. Here's how to think about it now.
Today, I came into the desk and immediately started writing a podcast script. I don’t get paid a ton of money to do my weekly podcast, but it does have a ton of value.
First, it’s a blast. I learn a lot and talk to cool writers. I love doing it. But it offers one other important thing that is essential to my writing and publishing: Platform.
Simply Write w/Polly Campbell is one part of my platform, which also includes this Substack, public speaking, classes, Instagram, media appearances, and more.
When I started publishing, platform wasn’t talked about much. Now, readers have so many distractions, so much media clamoring for their attention, that platform matters now more than ever in publishing.
Why Platform Matters More Than Ever
Publishers want to know that you can reach your readers. That you can get your book into their hands.
It’s not about chasing trends or having thousands of followers. It’s about creating steady, authentic ways for readers to find you and stay connected to your work. And it allows me to stay connected to my readers. I love that. They tell me what they think of my work, what they’d like to see or discuss, and they offer encouragement and perspective. Those things are valuable to me as a person and to the writing I do.
Think of platform as the bridge between your writing and the people who want it and need it. But it’s also the link between the author and the readers. The connection and community that feels good.
